5 Reasons Why You Need to Revamp your Website
The only thing constant in life is change, my friend. And when in the realm of website, this saying gets even truer. To anyone thinking their website is a one-time investment, it’s about time you take an online tour of various contemporary websites. You will be flabbergasted. Websites, today, are glamorous more than ever, offering all the reasons to users to stay.
I’m pretty sure that almost all of you know how a website is a gateway to your business, and most often, the first point of contact with your potential customers. Your website acts as a salesperson, working 24×7 all through the year.
This makes one thing pretty clear, you and your website need to keep up with times and stay relevant to the progressive customers. So, what needs to be done?
Your website needs to undergo a website redesign. Revamping your website can be a game changer for your business. It’s a solid way to make improvements with your online presence.
That said, a website redesign isn’t something that you should take lightly. It sucks up a lot of time and resources, but the upside is huge and the benefits, immense.
While you are free to be adamant and think of reasons why you still do not need a website revamp, here are 5 solid reasons that can prove it otherwise:
1. You aren’t getting the results you desire
Your website could be beautiful and functional, possessing everything that you desired; and if still you aren’t getting the desired results, what’s the whole point of having it? A website, as such, exists to assemble your customer base. If it fails to do that, it’s about time you initiate a website redesign.
What needs to be done here is that you should analyze your website’s conversion rates; two of the most important being the visitor to lead and lead to customer conversions.
An effective website lets you reinvigorate your marketing efforts. See that your website has:
- Conversion-focused pages
- Social media integration
- SEO-friendly structures
- Landing pages for paid campaigns
2. Your purpose has changed
Most of the changes in marketing goals do not require a complete site redesign. However, it is a good idea to continuously evaluate your website to ensure that it’s well-aligned to your current marketing objectives. If your goals have changed, you need to update your website’s layout to be in line with the changes.
You should have a fair idea of how often you alter your marketing strategy, and whether or not such changes affect your conversion funnel.
However, if you haven’t made a change in your strategy for quite some time, it’s not the website that is at fault.
3. Your website isn’t responsive
See, more than half of your visitors come from mobile phones, today. So, you need to ensure that your website offers easy navigation to mobile users. One of the most important things a website revamp will do for you is that it will make your website compatible with mobiles.
Also, this is a major ranking factor. So, if you wish to please Google and get better rankings for your website, you ought to invest in a mobile responsive website.
4. You want to stay competitive
The face of your online business, an outdated website reflects poorly on any business. As a website owner, it’s important for you to assimilate the latest trends and keep your website fresh and updated. This lets you connect easily with early adopters.
What you need to do here is to check on your competitors’ websites. Understand the changes they have made to their websites and if such changes resulted in substantial improvements in their rankings. If it is indeed the case, you need to roll up your sleeves and get to work.
5. You have an over-saturated homepage
Inundating the users with excessive information right on the homepage is a bad practice. However tempting it might seem to try and fit in every bit of information, it would never work in your favour.
See it like this; you only have a few seconds to capture the interest of your visitors. So to make the most of this limited slot, you need to make sure your content is brief and on-point.
When someone is only being introduced to your website, would it be a good idea to flood them with endless information? No, right?
So make sure that your home page only expresses your business’s core values and how you differ from your competitors. And let you landing pages showcase the additional details.
Convinced already? Now let BrandsMartini take your website game to extraordinary heights. BrandsMartini is a digital and web solutions company helping you build strong foundations from the very start.
- Published on
- July 27, 2017
- Brands Martini