How to improve sales with social media?
I clearly remember when social media first hit this world. Two of the things I concluded immediately after its arrival were:
- This is a waste of time
- I won’t ever find my customers here
Well, I was wrong on both the counts. As of today, social media is an essential means of brand exposure and the biggest source of referral traffic for small and medium businesses.
Social media is the ultimate opportunity to expand one’s digital footprint and generate sales revenue in return. And as we all know it, revenue is what makes for a sustainable business.
When it comes to sales, there’s perhaps no better tool available on the internet than social media. However, it would simply be unwise to believe that all the businesses can leverage the benefits of social media using the same platforms and strategies.
This is, however, no reason to worry. At BrandsMartini, we’ve got you covered. We have compiled an actionable list of social media tips that will help you get started with social selling. Read through them, and apply or tweak them to suit your existing campaigns.
Keep in mind that social selling, in its entirety, is about building relationships. Let’s dive in further and see how that’s done.
Step 1: Determine how and where to connect
To do so, you must have a fair idea of your client base and their preferences. It’s fairly common to get caught up in the wide web of social networks. You cannot excel at social selling without being active on the very same platforms that your potential buyers use.
Determining the social networks is the foundation to social selling.
Facebook is undoubtedly the best channel for business to customer sales. Right now, it has the maximum share of all the age-groups. Moving further, for your business to business sales targeting, LinkedIn is the most appropriate choice. Twitter, as such, works well for most kinds of sales.
And while we are still at it, it’s also important to consider platforms like Instagram and Pinterest.
Step 2: Focus on creating a compact community
Social media is all about conversions. The best way for conversions to take place is by building a relationship. The best way to build relationships is by interacting. And how do you do that?
By posting valuable, engaging, humourous content; content that evoked emotions. Also, refrain yourself from posting only product/service-related posts. A message and a pitch, followed by a link to your website wouldn’t work, at all. You need to make them feel special.
For a salesperson, building relationships is the most important thing, even more than building leads.
Step 3: Turn to the biggies: connect to social media influencers
Social media influencers can do wonders for your small or medium business. This is because buyers are very much more like likely to trust recommendations by influencers than brand content. Around 92% of consumers, today, believe recommendations from others; even from those who they do not know.
Now we know why affiliate marketing is getting a bigger share of marketing budgets. It’s one of the hottest strategies for making money online.
But how do we do it?
First of all, you have to nurture your relationships with social influencers. You do so by adding value to their lives while not expecting anything in return. That is how you earn their trust. In turn, they will multiply your content marketing efforts manifold.
- Published on
- August 9, 2017
- Brands Martini