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Precious Tips To Help You Get Better At Brand Marketing
Building and initiating a relevant and intriguing brand is something every marketer must strive for. And in the constantly evolving landscape of brand marketing, it has become all the more imperative to have a solid brand marketing strategy. This branding strategy is what defines what your business stands for. It differentiates you from your competitors and helps you put forward a unique personality.
In my long-spanning career as a brand consultant, I’ve witnessed this peculiar scenario multiple times – many brands just tend to pop up and spread like wildfire. No million dollar findings, spectacular, out-of-the-world ideas, none. And I’ve always wondered how that was possible. But now, it seems, I’ve cracked the code to successful brand advertising.
You see, it’s not about that one single idea that no one else could think of. Neither is it about resourceful, influential people commencing companies that become overnight successes. This is what many marketing companies want you to believe. But this is not the answer.
Now that I’ve come to understand it, all it takes is a bit of creativity. Along with a couple of extra things you need to understand and implement. And that’s about it. Let’s talk about it.
Brand marketing or how some people like to call it company branding, it is all about letting your company and its products/services connect with the audience across different platforms and channels. When done successfully, it can speak volumes about your brand, sometimes without even involving words. Like your hear or see a ‘swoosh’, and you know it’s Nike. 4 entwined rings can only be an Audi. That’s the power of branding. And just so you know, none of it starts big ever. Brand happens to build over years.
Coming back, the first thing you need to do is to define you are and what your company stands for. Review the things you offer, learn more about the space you occupy in the market. Delve into the emotive concerns of your customers. Doing so will let you know what your customers think of you when your name comes to their mind.
The next step is to become your own audience. Today’s customer-centric environment has made it very clear that knowing the customer isn’t just enough. Marketing and selling is the thing of the past. Today, it’s all about nurturing the two-way relationship between your brand and its customers.
Brand is your business. Brand is your story. It’s not an ad on, neither a sales pitch. It’s not a marketing material. It helps you connect emotionally with your clients and build trust. A great company is built from inside out. About time you understand it.
If you think out of the box, company branding becomes a piece of cake. When empowering your customers becomes your only purpose, when it becomes your very nature, everything else falls in place.
- Published on
- January 29, 2018
- Brands Martini