CASE STUDIES
The Sirmour Retreat, India
When going for a unique, hyper-targeted audience, social media can be particularly effective and drive in 300% ROI.
Client: The Sirmour Retreat
Industry:
Hospitality
Marketing Media:
Social Media Marketing, Facebook Advertising, Lead Generation
The Challenge
Owing to industry’s unprecedented acceleration, the hospitality industry is undergoing a fundamental trsansformation. In this ultra-competitive environment, hotels and resorts needs to increase their online visibility. Only this brand awareness can help them turn the mass of internet users into potantial leads. This was a major challenge for The Sirmour Retreat. Further, their remote location ensure that they had little to no direct sales.
The Solution
We clearly understand that visibility comes from advertising and social media. Such mediums also contribute to brand enthusiasm. We succssfully leveraged the targeting power of Facebook, the largest social media plateform, to build social appeal amongst the resort’s target audience. Coupled with our strong content marketing strategy, we devised Facebook lead generation ads and help them reach previously undiscovered locations.
Objective
Promote the hotel’s presence
Increase their visibility among the prospective audience
Drive potent leads to the website
The Process
Over the period of 2 months, we created 6 separate Facebook Lead Generation Ad Campaigns for The Sirmour Retreat, all of them backing the luxury resort’s overall theme. Additionally, we laid immense importance of highlighting the plethora of amenities the resort provided, and portrayed it as a bang-on vacation deal.
The Result
In the entire process, we reached out to more than 60,000 people. The luxury resort ended up having 330+ leads for their business along with 862 website visitors.
The facebook community responded just as we had anticipated and we were able to project the resort as a trustworthy, established brand. This is a particularly incredible engagement for a resort located at a relatively unknown place.
ROI
The brand undoubtedly garnered a lot of visibility.
But did it impact sales?
Well, in the course of 2 months, the hotel’s saled were up by ___%, driving in a significant amount of ROI, ___% to be precise.
