Think of the good old Gin repackaged as the sultry Martini; it sounds more appealing, right? The identity of a brand is a lot more than its mere name.
What’s Brand Marketing?
In the business glossary, ‘Brand’ is a very common term. People think of it as a slogan, logo, or an advertising jingle.
Truth be told, it’s a representation of how a business wants to be perceived.
It’s an amalgamation of a lot of things including who they are, the product they sell, the kind of quality they provide, their reputation and their credibility.
Starting at its inception to the time it becomes a well-known name, a brand requires marketing at every point.
Key Ingredients of our Brand Marketing strategy
- Market Segmentation: Define your customers
- Brand Positioning: Learn how customers view your brand
- Loyalty: Identify with your customers
- Credibility: Build trust and continue enjoying your relationship
What do we do?
Our well-executed marketing strategy creates enough awareness for a brand to make it a household name.
The key ingredient behind all huge brand names, which are now a part of our everyday lives is that they were marketed so well that we formed an emotional connect with them.
The story that they sold through their brand made them stand out in the extremely competitive market place, gave them a distinct image and made them extremely visible to the consumers.
At Brandsmartini, that’s what we strive to do. We take your brand and conjure a story that touches your customers across all the touchpoints.
How do we do it?
It doesn’t matter if you are selling refreshment drinks or gadgets. If you wish to be recognized and rope in customers, you need to reach out to them.
Brand Marketing plays an important role in influencing the decision of a variety of customers.
A brand name immediately informs the buyers about a company’s trustworthiness and reputation.
The very mention of the brand name invokes all of their experiences; good or bad.
As a brand advertising and marketing company, Brandsmartini’s professionally designed branding program drives brands to distinction.
1. Brand Strategy
Company Research: Communicating extensively with your management helps us to form an idea around which we’d be developing your brand story. It gives us a fair idea of how you, as an insider think of your business and how you want it to be perceived
Branding, as we know it, is all about perception.
Customer Research: Your current and past customers are a valuable source of straight-shooting feedback. Such candid, 3rd party perspectives are a source of critical insights into your business
Competitor Research: Through extensive competitor research, we help firms exploit their strengths and their competitor’s weaknesses. We search for the missing links, weave them back into our strategies, and implement these true points of differentiation.
2. Establishing Brand Identity
Building on the differentiators, we arm our clients with graphically communicative visuals that mark critical impressions in the marketplace and specify their brand’s unique purpose.
Keeping your brand identity in mind, we decide upon your brand’s positioning and architecture.
And give your identity a personality through a solid social media strategy and ORM, giving your customers an opportunity for personal experience.
Why Brand Marketing?
A brand is more than just the name, term, design, symbol or any other feature; it is a set of emotions and ideas cleverly created for the consumer to associate it with your company.
Brand marketing is all about making the brand and its story resonate with the consumers, so they end up forming a relationship with it.
That relationship has to be backed with sincere services and continuous promotions.
Also, if a brand doesn’t pack the required punch, it needs to be revamped.
We, at Brands Martini offer comprehensive services to recreate a brand after understanding the who, what, when, where, and why of marketing communications to connect with targeted online consumers.
Every Martini has a story and no one tells and sells it better than us.