The algorithm of Google is never static. Whenever Google detects something spooky, they change the algorithm to keep the search engine completely secured and rank the website on related keywords. Some of the Google algorithm updates were not a big issue, while others seriously shook the search engine optimization companies across the globe. The frequency … Continue reading “8 Major Google Algorithm Updates & Changes”

Google, as we know, is updating its algorithm very frequently within a couple of years. They are yet again coming with a new update BERT, and there has been havoc in the minds of on-page search engine optimizers as to what they need to ensure their website is not put down on specific keywords. For … Continue reading “What is Google latest BERT update?”

Search engine optimization is going to get revolutionized in the year 2020. It has been estimated and forecasted that more than 80% of the entire search ongoing is going to be voice search. Hence SEO optimization for voice search is going to be trending. For that website that is not secured with SSL will have … Continue reading “Skyscraper techniques to improve SEO in 2020”

Facebook marketing is one of the most modern and simplest media of marketing. wherein brands and ideas promote themselves via a network of social media accounts. Being one of the most popular ways to market oneself. Facebook marketing has become a necessity for every brand today. 

Engagements of visitors are utmost important for any website. If a site has traffic, but the people are not engaging. This will increase the bounce rate of the website. This eventually will hamper the ranking on the search engine as they interpret that website as irrelevant because of the high bounce rate. It is because … Continue reading “Video or images-Which Drives More Engagement in Ads?”

Google recently upgraded its eCommerce platform Google Shopping and introduced multiple features with user comfort in mind. The platform is now revamped with an improvised mobile-friendly design. Now while the user searches for a product in Google images. Their availability of the item will be mentioned next to its name.

Google my business is more of a platform than a service. Verified and complete profile are only enough for your business to appear on Google. But, if you want your business to rank on the top of SERPs, you will need to take advantage of the latest updates of GMB.

With the growing trends of digitalisation and technological advancement, businesses are making efforts to experience a growth while driving more traffic to their websites.