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Advertising is Google\u2019s bread and butter that accounts for more than 95 percent of Google’s revenue. From Google ADs to Google Merchant Ads, there are various online advertising ways through which it generates income. Let\u2019s find out how many types of paid campaign advertising<\/strong> channels Google offers and what are the benefits involved:<\/p>\n <\/p>\n Familiar with the Google AdWords<\/strong>? well, you might have seen those ADs placed above the organic search results. AdWords lets you run your PPC campaigns<\/strong> on a budget. Each click on your AD lands the user to the website or landing page. The AdWords works faster than SEO in displaying your results at the top for a specific set of keywords<\/strong>. You can reach the targeted users based on the demographics, user interest and can schedule your ADs at your desired time.<\/p>\n <\/p>\n Got a product to sell? But your E-commerce website hasn’t got a large user base of customers? No worries, Google Shopping<\/strong> is the way to go! You just have to register at Google Merchant Centre<\/strong>, submit your product feed, set a daily CPC budget and the rest leave to Google. It will display your products whenever a user searches it on Google. By listing your product using this paid channel, you could beat the competition and appear on the top of results.<\/p>\n <\/p>\n Google owns the YouTube where billions of searches are made every day. It represents a huge opportunity for advertisers to reach masses with the paid advertisement on YouTube<\/strong>. There are a variety of advert formats you can opt to. They include TrueView in-stream ADs,<\/strong> TrueView video discovery ADs and Bumper ADs.<\/p>\n <\/p>\n1. Search Ads<\/strong><\/h2>\n
2. Shopping Ads<\/strong><\/h2>\n
3. Video Ads<\/strong><\/h2>\n
4. Mobile Ads<\/strong><\/h2>\n