The only thing constant in life is change, my friend. And when in the realm of website, this saying gets even truer. To anyone thinking their website is a one-time investment, it’s about time you take an online tour of various contemporary websites. You will be flabbergasted.

Over the years in the digital marketing industry, I’ve realized why Pay-Per-Click (PPC) doesn’t suit the needs of B2B firms. A lot of business-business firms believe that PPC wouldn’t work them, and you know what, most of them are right. PPC or paid search is a fairly easy way to lose a lot of money.