How To Boost your Sales With Amazon PPC Management Services

Amazon PPC  Service & Amazon PPC Agency

Jeff Bezos is the richest person in the world, as he owns largest stake in the worlds largest retail platform (he is also the founder), Amazon. With a sales revenue of $75.5 Billion in the first quarter of 2020, the platform has established itself as one of the most sought after spaces for businesses to sell and market their products and services.

Reports suggest that more than 89% of users in the US prefer ordering on Amazon, rather than any other sites. You can thus, well imagine the prowess and trust that this online retail platform enjoys. Making use of its high viewership should thus, be a no-brainer for a market-understanding entrepreneur.

Understanding the Amazon PPC model and its inclusions

To advertise in a particular category of products on Amazon, you would have to make use of its PPC or the pay per click model. Under this strategy, you can advertise in the following 3 ways:

• Sponsored Products: These are the simple ads, wherein the seller advertises a particular product or service on a particular result page.

• Sponsored brands: If you are already established business, various Amazon PPC management services India may guide you to opt for this option, as it allows you to market 2 to 3 products at a time, under one business or brand purview.

• PDA’s: Product Display ads are generally driven by interest targeting of the intended customers. It is thus, one of the most effective and choicest forms of advertising for several digital marketing company in India. It basically leads shoppers to Amazon product detail pages. These advertisements are available for vendors only and use product or interest targeting to target shoppers who are actively viewing specific products.

As Amazon sells more than 4000 products per minute, not utilizing its outreach and productivity can affect sales for any and all businesses. As a futuristic business, you could even choose to hire a designated digital marketing agency in Delhi to assist you for the same.

Your marketing strategy herein should include:

• A clear and consistent format to ensure your products and services do not develop repetitive campaigns and you end up paying double the price. For instance: shoes in both product and brand category ads will not do much for sales.
• If you are brand with several products to offer, try manoeuvring similar products within common keywords for better effectivity.
• Amazon provides you an option to launch a manual campaign and an automated campaign. For maximum effectivity, run the automated campaigns for few weeks to analyze keywords that are generating sales. You could then insert these keywords in your customized campaign.
• Eliminate unwanted search query keywords to reduce your overall campaign costs.

These insightful procedures will help you develop an effective marketing campaign on Amazon, without having to shell out rocket high costs. Do give them a try and let us know, if they worked well for you or not!

• Published on
• 17/02/2021
• By
• Brands Martini


• Categories: Amazon PPC services