Video or images-Which Drives More Engagement in Ads?

Engagements of visitors are utmost important for any website. If a site has traffic, but the people are not engaging. This will increase the bounce rate of the website. This eventually will hamper the ranking on the search engine as they interpret that website as irrelevant because of the high bounce rate. It is because of this reason, people often use images, slides, or interactive videos that can increase the engagement rate and possibly reduce the bounce rate. For those who do not know what it means, so here are some tips for growing more engagements in ads.

Advertisement is becoming more and more complicated these days and people often waste a lot of money due to an ineffective campaign. The ad which is geo-targeted leads has more conversion rate than those which are not targeted to specific locations. Some people use images to display their products while others use videos. But the question remains which drives more engagements in Ads-Video or pictures.

Honestly speaking engagement in ads depends on several factors. This can be further classified as given below:-

• Content of the image or video:-The content that is being displayed to the viewer has a significant impact. That is why a digital agency needs to prepare content that suits best for the company they are promoting. For example, for apparel or clothing business image is considered best. However, for machines or luxurious items, the video display is more appealing.
• Audience type:-Before planning an advertisement for a company one must categorize their audience and prepare the content that appeals all not only to specific aged people but also attracts both genders equally.
• Location:-In order to make a brand reputation in market one must analyse the area properly. Often the ad campaign video or images are displayed to a place where there is not enough audience.

In olden times people use to listen to radio channels and hear advertisements. But in the modern era, whee media has become n-dimensional people have many platforms in which they can use their ads. Online advertisements are often done on online advertisement websites that give options to display images or video to attract prospects.

Best tips to use images or videos in advertisements

• For image advertisement:- Use a proper image with good background and bright colours. The image should display the products and services smartly.
• For video display advertisement:- The video format should be ultra HD or high definition. It is seen that high resolution and bright video appeals more to people and increases engagement rates.

If you are looking for digital marketing agency in India that can boost up the engagement of the audience with their effective campaign, then you must trust pioneer Digital marketing agency-Brands Martini. This company is one of the best digital advertising companies that can handle mobile marketing campaign to boost up traffic instantly on your website. There are many mobile marketing agencies in India, but when it comes to most reputed and trusted digital advertisement for B2B or B2C marketing clients always trust us.

• Published on
• 23/11/2019
• By
• Brands Martini


• Categories: Digital Marketing