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The only thing constant in life is change, my friend. And when in the realm of website, this saying gets even truer. To anyone thinking their website is a one-time investment, it’s about time you take an online tour of various contemporary websites. You will be flabbergasted.

Over the years in the digital marketing industry, I’ve realized why Pay-Per-Click (PPC) doesn’t suit the needs of B2B firms. A lot of business-business firms believe that PPC wouldn’t work them, and you know what, most of them are right. PPC or paid search is a fairly easy way to lose a lot of money.

One of the most popular social networks, Pinterest enjoys more than 175 million active monthly users, along with a myriad of fans. Each day itself, countless people use Pinterest to find information, inspiration, advice, creative solutions and ideas for all parts of their lives including recipes, outfits, housewares and what not.

While we are nowhere close to deciphering what exactly Google wants, we sure know that it revolves around quality and relevancy. To determine the relevance, what Google does is that is looks at how well a web page answers a user’s search query.

It’s quite fascinating to see how things have substantially changed over the past few decades, and how the internet bubble burst and altered every aspect of the contemporary world. Internet, when combined with computers, gained considerable momentum and contributed towards our digital growth.

As promised, we’re back again with the second edition, this time talking about the page-level factors affecting Google’s rankings. Without much ado, let’s begin. Before we plunge into the details, it’s important to know that every update that Google rolls out is based on its mission.

Google began its humble journey in 1998. From its modest beginnings, Google has evolved as one the biggest innovations in the history of mankind, and is currently the biggest thing on the internet, perhaps, second only to the internet.

Talking about optimization, it’s no brainer that Google’s ranking algorithm uses about 200 ranking factors. Digital marketers seeking to attract organic traffic and grow high on the search engine results need to know what Google is looking for.