7 Best Free Online Digital Marketing Tools Every Marketer Needs to Know

Marketing is the cornerstone of any company’s success. Online marketing through digital marketing tools keeps companies relevant in the world of technology and social media, where people are constantly looking for new opportunities to search for and purchase products.

Marketing can be a costly and difficult business to take on. Whether you’re looking to advertise your product or manage your content online, there are many digital marketing tools that offer solutions for every marketing department’s needs. Although these free online tools are easy to use and efficient. As demand for digital marketing increases, it’s getting harder for teams to find the time to manage each social media channel, digital marketing activity, tracking of conversions and traffic on websites.

Thankfully, there are marketing tools that can help. This blog post will list the 7 most helpful free digital marketing tools you may find useful in improving your marketing presence these days. Whether you’re just starting out or you’re an established business needing some help with returning traffic, these digital marketing tools will make all the difference. Our hope is that these useful integrations will encourage more entrepreneurs to consider alternative methods for growing their companies without having to pay hundreds, even thousands at times, for similar tools.

7 Best Free Online Digital Marketing Tools:

1. SEO optimization/Audit: WooRank
2. Social Media Management: Buffer
3. Email Marketing: Mailchimp
4. Graphic Designing: Canva
5. Microsoft Clarity
6. SEMrush
7. Editsaurus

1. SEO Audit: “WooRank” Audit WooRank is the #1 ranking tool for ecommerce websites. It helps marketers find, rank and optimize their websites to increase traffic and sales. It has been in use since 2010, providing quality results for both business websites and individual sellers from all over the world. So an SEO audit refers to an assessment of a digital platform like website and marketing strategies used. When it’s about SEO, a minor mistake can have an impact on everything from keywords and design to technical implementation and conversion rates. The purpose of the audit is to determine what’s wrong with a website and make improvements. Please consult SEO Services in India to perform a better audit on your website.

2. Social Media Management: ”Buffer” Sometimes you spend your time making social media management strategies that what time, what content and which social media channel should be targeted. For example: while you are busy posting your latest picture on Instagram, you might have forgotten to update your status on Facebook. The problem arises more on a business page where the bulk of the content is ready to welcome you and you are confused about the best time to send it out to your followers. Ugh, it can easily give you a headache. Buffer is one of the popular and effective tools for social media management. With one click you can share and schedule content on various channels such as Facebook, Twitter, LinkedIn, Google+ and recently Buffer has allowed Instagram to join the family. You do not only stagger the content throughout the day, but it provides you with analytics about the engagement and reach of your posts.

3. Email Marketing Mailchimp: Founded in 2001, over the last 20 years MailChimp is a tool that offers the best email marketing services. Their features include e-newsletters, sending personalized messages to subscribers, and the ability of customers to create their own campaigns. MailChimp provides campaign analytics such as when e-newsletters are read and which links are clicked on. The MailChimp API service can also be used by developers for added functionality like list management and subscriber importing when building content sites or other applications with integrated email marketing needs.

4. Graphic Designing: Canva: As digital marketing is growing day by day, which needs high-impact visuals to keep its customers engaged with its brands, services & products. However, for startups or for small businesses, having small marketing budgets, every dollar counts in the bottom line. Canva offers an unlimited free account with many useful 250,000 graphic designing templates and features. There are a lot of templates for every industry business which can be useful for each industry. Canva Free gets you more than 250,000 templates, more than 100 design types, hundreds of thousands of photos and graphics, collaboration, and 5GB of cloud storage.

5. Microsoft Clarity: For small businesses, Microsoft Clarity has become a powerful tool for reflecting on the online behaviour and opinions of web visitors. Using Microsoft Clarity analytics and insights businesses can enhance the user experience and website performance. Microsoft Clarity heat maps make it easy for digital marketers to understand what users are doing on the website in real-time and show clicks, taps, and scrolling behaviours, which are the most powerful indicators of potential customer motivation and desire. These indicators suggest what users want and are interested in on a business website. The feedback feature offered by the Microsoft Clarity tool provides SMB brands to get quick visual feedback on their website. They can easily identify the likes and dislikes of prospective customers, identify issues, and determine growth opportunities.

6. SEMrush: With Best SEO Tool 2022 Winner, 140+ geo databases. 40+ trillion backlinks. 800,000,000+ domains. 20+ billion keywords. SEMrush is a very powerful SEO tool that comes with a cost tag but some features are free and you can take the best advantage of the free features of this tool such as SEO audits and backlink analysis or you can also get a trial for this tool. It is the best SEO tool for bulk analysis. It is a very good tool for keyword research, backlink analysis, and keyword rank tracking.

7. Editsaurus: If you are a content writer or If you’re writing a large blog, articles or Landing page web content, try Editsaurus. You directly can paste your content into this tool, and it highlights problem areas. It can highlight areas which are tough to read, or need to improve English and catch grammatical errors. If you’re creating a blog post, newsletter or website content, it’s a good tool to use before publishing or sending.

Conclusion

Each of these 7 tools can help marketers save time and connect with more customers. While all of the tools are useful, it’s best to start by adding one or two to your routine. By slowly implementing these digital marketing tools into your marketing routine, you’ll be able to see their effectiveness for your brand and won’t get lost in a sea of shiny new tools.

• Published on
• 18/07/2022
• By
• Brands Martini


• Categories: Google Ranking & SERP