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With social media getting more and more ingrained in our daily lives, it’s now pivotal for business owners to get aboard. And taking into consideration this drastic shift to people or consumer-centric marketing, Twitter is now much more relevant than ever before.

‘How to create a direct link for Google My Business for getting direct customer reviews?’ – This is a fairly common question that I get asked a lot these days. And well, why not? Google My Business is a very powerful tool that doesn’t even require a single buck out of our pockets.

Social media is the ultimate opportunity to expand one’s digital footprint and generate sales revenue in return. And as we all know it, revenue is what makes for a sustainable business. Social media is the ultimate opportunity to expand one’s digital footprint and generate sales revenue in return.

The only thing constant in life is change, my friend. And when in the realm of website, this saying gets even truer. To anyone thinking their website is a one-time investment, it’s about time you take an online tour of various contemporary websites. You will be flabbergasted.

Over the years in the digital marketing industry, I’ve realized why Pay-Per-Click (PPC) doesn’t suit the needs of B2B firms. A lot of business-business firms believe that PPC wouldn’t work them, and you know what, most of them are right. PPC or paid search is a fairly easy way to lose a lot of money.

One of the most popular social networks, Pinterest enjoys more than 175 million active monthly users, along with a myriad of fans. Each day itself, countless people use Pinterest to find information, inspiration, advice, creative solutions and ideas for all parts of their lives including recipes, outfits, housewares and what not.

While we are nowhere close to deciphering what exactly Google wants, we sure know that it revolves around quality and relevancy. To determine the relevance, what Google does is that is looks at how well a web page answers a user’s search query.

It’s quite fascinating to see how things have substantially changed over the past few decades, and how the internet bubble burst and altered every aspect of the contemporary world. Internet, when combined with computers, gained considerable momentum and contributed towards our digital growth.