As a digital marketing agency, we’re often inundated with such questions. We know, that as brands you’re often on a lookout for the most effective marketing strategy and the two most effective ways to drive traffic to your website are Google Adwords and Facebook Ads.

Advertising is Google’s bread and butter that accounts for more than 95 percent of Google’s revenue. From Google ADs to Google Merchant Ads, there are various online advertising ways through which it generates income.