What is Google latest BERT update?

Google, as we know, is updating its algorithm very frequently within a couple of years. They are yet again coming with a new update BERT, and there has been havoc in the minds of on-page search engine optimizers as to what they need to ensure their website is not put down on specific keywords. For those who want to rank higher, they want to know tips on how to make their website rank higher on their targeted keywords without being affected by Google latest BERT update. Let us know what exactly is BERT update and how can it affect your website performance and position on SERP on specific keywords.

What is Google BERT update?

The acronym BERT stands for Bidirectional Encoder Representations from Transformers. Natural Language programming or NLP is going to be updated by BERT. Search phrases that are used on the search engines are called keywords. However, to make the machine understand all possible synonyms of the keywords, BERT is going to be introduced. It might sound weird, but it is a fact. The word that is being searched should be ranked based on the context in which they are being used. That is where BERT plays its role. It enables the machine to interpret in what context the word is being used and then proceeds its search phrase rank based on the context being used.

Previously the search engines used the concatenation techniques, which match the search queries. But with this update, they can not only have a sentimental analysis of positive and negative sentences but also know whether the website is apt to be ranked higher on specific keywords.

In case, you are not aware of Google’s latest updates, BrandsMartini is the digital marketing agency in Delhi to optimize your website SEO according to the latest updates. BrandsMartini provides social media optimization services, PPC, ORM, etc.

Effect of BERT update on On-page SEO

The procedure of how Google is going to interpret the context of particular searchable phrases or keywords is yet unknown. Still, speculations say that this can be a great trouble to on Page SEO at the same time. Many people interpret that this update can lead webmasters to focus on the quality of the content. By the quality of content, we mean the content should be analyzed based on sentimental analysis, conversational, and engaging. However, it is to be kept in mind that E-A-T((Expertise, Authority, and Trustworthiness) is something that is not concerned with the Google algorithm. They are just guidelines that can help you curate your content.

However, some people say that BERT is the way to improve how google understands the query and not the website. But that doesn’t mean that they can not affect the ranking of the website on keywords.

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• Published on
• 23/12/2019
• By
• Brands Martini


• Categories: Google Algorithm Updates